James Allen: Diamond Engagement Rings

About Our Company

Founded in 1998 by James Allen Schultz and his wife Michele Sigler, the idea behind James Allen was simple: Offer the world's most beautiful diamond engagement rings coupled with the finest laboratory graded diamonds, all at an extraordinary value. While the idea of selling fine engagement jewelry over the internet seemed strange back in 1998, James Allen has now grown to be one of the largest and most succesful of all online diamond retailers. The company is regularly featured in trade magazines such as "National Jeweler" and has been profiled by such famous publications as "The Washington Post" Newspaper, "NBC News", "US News & World Report" and "National Public Radio". So how did a company with such humble beginnings become so famous and successful? Read on to find out more...

The Highest Quality Diamonds

It is estimated that less than 3% of the round diamonds sold in the US today would qualify as "Ideal" under AGS grading standards. At James Allen however, over 90% of our customers choose diamonds from our "Signature Ideal", "Ideal" or "Premium" categories. All of our stones come with grading reports from either the Gemological Institute of America or the American Gemological Society Laboratory. These two organizations are the "gold standard" in diamond grading and the only option for discerning customers. No other company offers a finer collection of Ideal cut diamonds than James Allen.

The Best Possible Value

The Internet has changed the world. Never again will people shop for cars, hotels, airline tickets or even houses without first using the tremendous power of the Internet to educate themselves about these most important purchases. James Allen was one of the first companies to recognize this change in the retail paradigm and quickly gained noteriety for offering diamonds to consumers at never-before seen discounts. By tapping into the virtual resources and global partnerships not before available, James Allen consistently offers finely cut diamonds for hundreds to thousands of dollars less than traditional retail sources.

Personal Advice & Expert Education

We pride ourselves on a database of over 55,000 loose laboratory graded diamonds. We pride ourselves even more on helping each and every customer determine which of those 55,000 diamonds is their perfect choice. Our comprehensive "Education" section features an interactive demonstration of the importance of diamond cut, along with simple yet powerful tips and tools to help decide which diamond is right for you. If the answer you need couldn't be found on the James Allen website, our expert staff is waiting to answer any question you might have. Our phones ring thousands of times a month, yet most calls are answered immediately and every customer is treated like a personal friend.