Search Engine Optimization New Zealand

Overview of First Rate Services

First Rate offers a range of online marketing services, all with the common theme of direct response and exceptional ROI. The following section highlights all of First Rate's services.

Search Engine Optimisation (SEO) SEO is the process of adjusting the content and technology of a site to increase the amount of natural search engine traffic (free traffic) it receives. First Rate started its life as an SEO company and is one of the most experienced companies in Australasia in this area. First Rate's founder is a frequent speaker at industry events and conferences in New Zealand and Australia, most recently he was also invited to present at Ad Tech New York.

Search Engine Marketing (SEM) SEM is the practice of paying search engines to appear at the top of the search results in the 'sponsored listing' area. An advertiser's position is determined by how much they are prepared to pay per click, the relevancy of their ad, its popularity and other "Quality Score" factors determined by the search engine. Due to the auction effect, the Quality Score and the number of phrases involved, this becomes a complex media buy that requires expert management. First Rate has 13 Qualified Google Adwords experts on its staff. First Rate manages over 1,000,000 paid clicks per month for its clients.

Email Marketing (Inhouse lists) First Rate manages the in-house email mailing lists of many ecommerce sites and publishers. These lists are used to send newsletters, offers and surveys to a site's registered membership. First Rate offers email strategy, template design, list growth tactics and an outsourced newsletter production and reporting service. First Rate manages over 1,000,000 email subscribers and sends over 2,000,000 emails per month.